What I really need to do first is teach them what we want for local site content. I think once they figure that out, it becomes much, much easier for everyone involved. What I tell them is to think about why prospects are looking for a business like yours and what they want to know. Then give them that information. Advertising Continue reading below If someone is looking for an oven repair company, they really don't want to know the history of ovens. They don't really care what all the parts of an oven are. They want to know Can you fix my furnace? When can you be here? Can you give me an idea of what this might cost? If you can answer the questions that people really think about when researching a business like yours, chances are you'll get the first call.
To listen to this Marketing Nerds podcast fax list with Jones and Mary Bowling: Listen to the full episode at the top of this article Subscribe through iTunes Sign up to IFTTT to receive an email whenever the Marketing Nerds Podcast RSS feed has a new episode Listen on Think you have what it takes to be a marketing nerd? If so, message Jones on Twitter or email her at. Visit our Marketing Nerds Archive to listen to other Marketing Nerds podcasts! What to focus on in local SEO Image Credits Advertising Continue reading below Featured Image: Image by Paulo Bobita Content marketing and inbound marketing are not separate from SEO at all. Content marketing is now an integral part of natural referencing. Its umbrella provides the widest and most effective reach for online visibility and real ROI.
And SEO is only part of what lies under that umbrella: the search optimization chunk, which is the meaning of SEO itself. Content Marketing vs SEO: One and the Same? , along with SEO as a whole, if they want an effective online presence today. Yes, you should optimize your content for Google if you want Google to find your content. But it's not just about keywords – or SEO as a single concept – anymore. For all marketers, content marketing should be at the center of their investment for online exposure that will deliver real results. So how and why has SEO become an integral part of content and inbound marketing as a whole? Let's go. Advertising Continue reading below Reason.