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Social media marketing Augmented reality and virtual reality Already converted into key elements of marketing. Given the eventual arrival of 5G and its consummation in devices such as 3D glasses, marketing professionals will be able to make an exponential leap in the possibilities of UX, which is worth being a pioneer in the sector. video immortality For a long time, audiovisuals have remained, and will continue to do so, as one of the main trends in Social Media Marketing . The unstoppable growth of YouTube demonstrates this, videos are the favorite way for a significant number of people to consume information.

Any company or brand that wants to highlight its presence on social platforms must bet on differentiating videos that capture the user's attention. It is worth noting that it is not even an executive email list expensive option, because anyone with a Smartphone, an Instagram account and some creativity can upload quality content. Video is also present in email marketing, with more interactivity in emails, from visual effects to carousels, interactive images and even real-time twitter feeds. Podcasts are also in the game, it is an easy format to consume. ephemeral content We refer to the Stories of, for example, Instagram and Facebook. The ephemeral content is the one that disappears after a certain time, and for which many users today feel a certain weakness; so they became an essential tool for any marketing strategy in social networks.

Many companies are taking advantage of the daily and constant use that many make of social platforms, especially Instagram, to sell their products directly through the application and the different tools they offer such as Stories and Instagram Collections. User-Generated Content The users who generate content are gaining a lot of strength, and they are not celebrities or influencers, but micro-influencers ordinary people who share their experiences and who many follow because they share their opinions. They have become a trend in Social Media Marketing , so it is essential to create a community that makes the audience fall in love to attract more users.